| "Online reputation management, or ORM, is the | | | | was £163 Billion. This figure showed a staggering |
| practice of consistent research and analysis of one's | | | | growth of 30% from the previous 12 months. (Office |
| personal or professional, business or industry | | | | of National Statistics, 2008). |
| reputation as represented by the content across all | | | | Irrespective of if a business actually transacts |
| types of online media." | | | | business online; every business needs to be aware of |
| The pervasive nature of the internet has resulted in | | | | how they are perceived. A negative perception online |
| an ever increasing number of consumers and retailers | | | | can not only affect sales and investment offline, but |
| using the internet as a form of communication | | | | can also deter potential employees from joining an |
| through email, advertising and transacting business. In | | | | organization, effectively crippling a business of both |
| the UK during 2007 the total value of online sales | | | | revenue and fresh talent. |