Knowsley Baboons Fly The Flag For England World Cup Campaign

Knowsley Safari Park's infamous baboons are thethe baboons a close-up view of their advertising
stars of a new taxi advertising campaign which urgesequivalents and - predictably - it didn¹t take long
the England squad to repeat their historic victory inbefore they were on top of the cab and up to their
the 1966 tournament.old tricks.
A group of football fans from Africa are backingSafari Park General Manager, David Ross,
England's World Cup campaign - despite the fact thatcommented: The baboons are always great fun but
this year's competition is being held on their homethey are the vandals of the animal world and they
turf.weren¹t going to ignore a colourful target like our
The soccer supporters in question's are KnowsleyWorld Cup taxi.
Safari Park's infamous baboons, who are the stars ofThe driver, Ray Grocott, said that although he was
a new taxi advertising campaign which urges theused to dealing with problem fares this time he was
England squad to repeat their historic victory in thejust glad to get out of the monkey jungle with most
1966 tournament.of his cab intact, even though a couple of the
The origins of the campaign can be traced back tobaboons had left unwanted Otips on his bonnet!
the 2006 World Cup in Germany when theSteve Hale, Operations Manager for Transport Media,
mischievous inhabitants of the Knowsley monkeythe company co-ordinating the campaign, said: "We're
jungle amassed a huge collection of England flagsdelighted with the taxis - at the design stage we
stolen from visitors cars.knew they were going to be good but they're so
As a result, attraction bosses were forced to issue amuch better in the flesh than we expected".
warning to families to remove the flags beforeThis is a unique campaign. There's nothing like it
setting off on the safari drive.anywhere else in the country and we're sure it will
Now some of the photographs of the baboons anticsbring a smile to people's faces throughout the region.
from four years ago have been used to create anThe antics of the 140-strong troop of baboons are
eye-catching promotional livery which is beingan ongoing problem for park bosses. Last year they
featured on 30 taxis operating in towns and cities allhad to warn visitors with rooftop luggage boxes to
over the North West.avoid the monkey jungle after the baboons learnt
To launch the campaign safari chiefs decided to givehow to break into them.