| Most of tour operators, particularly in Italy, chose to | | | | compete against the national and international big tour |
| specialize in specific tourist market areas to fight | | | | operators that offer package holidays to far-off |
| against the more fiercer competition. For this reason | | | | destinations. So the littler tour operators decide to |
| are born tour operators specialized in niche fields, so | | | | study their area or a specific tourist typology trying |
| named not because less important, but because of | | | | to offer something different from the big groups: |
| localized regions' and areas' study and presentation, | | | | very painstaking holidays and a service for the guest |
| of which they know every detail. | | | | founded on the reciprocal acquaintance and |
| Usually tour operators taking this decision are small- | | | | confidence. |
| and medium-sized and they haven't power enough to | | | | |