| Most of tour operators, particularly in Italy, chose to | | | | Main feature of these companies is the relationship |
| specialize in specific tourist market areas to fight | | | | with guests: at the same time professional and |
| against the more fiercer competition. For this reason | | | | friendly to make them feel comfortable. |
| are born the tour operators specialized in niche fields, | | | | Consequently the tour operators study with great |
| so named not because less important, but because | | | | care the specific target to understand the customer |
| they study and present localized regions and areas, | | | | needs and to satisfy them. |
| of which they know every detail. | | | | The entrepreneurs peculiarity is also the suggested |
| Usually tour operators that take this decision are | | | | offer's typology: excellent knowledge of region, |
| small- and medium-sized and they haven't power | | | | accommodation and recreational facilities, events, |
| enough to compete against the national and | | | | possible routes to interesting cities and towns and, of |
| international big tour operators that offer package | | | | course, of the target. The offered package holidays |
| holiday to far-off destinations. So the littler tour | | | | are in this way exclusive items and they are studied |
| operators decide to study their area or a specific | | | | in every particular, to give something more than the |
| tourist typology trying to offer something different | | | | simple summer or winter holiday. |
| from the big groups: very painstaking holidays and a | | | | The experience in the tourist field plays a basic role in |
| service for the guest founded on the reciprocal | | | | the offer of services to the guests in a resort. |
| acquaintance and on the confidence. | | | | For example the Intras Agency avails itself of 25 |
| An example of this kind is the Intras Agency, which | | | | years experience to present special holidays, also |
| has the base in two beaches of the Upper Adriatic | | | | during the raining days. In fact the tour operators in |
| Sea: Lignano and Jesolo. It is born as rental agency of | | | | the seaside resort have a problem more: the |
| summer villas, bungalows and apartments in Lignano | | | | weather. If it's raining tourists can't go on the beach |
| and Jesolo and few years ago it joined the tour | | | | and if they haven't options to spend the time, they |
| operator's business for the two seaside resorts. In | | | | become nervous because they loose a holiday's day. |
| this case there's a combination between a rental | | | | The tour operator's job is offer effective alternatives |
| agency and a tour operator, a solution that can | | | | to remedy to this and other similar inconveniences. |
| benefit both businesses: tour operator suggests | | | | Therefore cities of artistic and historic interest, spa, |
| package holidays to Lignano and Jesolo and offers | | | | gyms, shopping centres, indoor swimming pools to |
| the accommodation facilities rented by the agency as | | | | spend a various and amusing day. |
| lodging. At the same time the rental agency gains | | | | Only tour operators that work from long time in the |
| knowledge of tour operator to tourists that rent | | | | resort can suggest effective options inside the |
| single villas or apartments in Lignano and Jesolo. | | | | offered package holidays, allowing tourists to don't |
| This kind of amalgamation occurs often in the small | | | | stay all the raining day in the hotels or apartments of |
| and medium tourist companies that centre on the | | | | Lignano and Jesolo, but to enjoy new and exciting |
| best presentation and offer of their area and | | | | leisure. |
| facilities, just because of their size. | | | | |