| Luxury cruise vacation marketing requires a unique | | | | example, your clients may appreciate a gift card from |
| approach which creates a unprecedented total | | | | their favorite store. |
| experience for your affluent client. As an upscale | | | | Know What Your Client is Buying: In a nutshell, they |
| seller, it's essential that you deliver on promises, earn | | | | are not just buying a cruise, they are buying an |
| the trust of your clients and provide excellent | | | | "experience". Market your niche expertise and help |
| service. | | | | your client to define his or her own experience. |
| - The Cornerstone of Marketing: Understand Your | | | | "Personalized Voyages" program, of Silversea cruises, |
| Client The benefit of knowing your customer places | | | | allow travelers to embark and disembark from the |
| you in a unique position to anticipate their wants, likes | | | | cruise despite the given itinerary of the Silversea |
| and desires. For an avid pet lover, Cunard's Queen | | | | cruise. |
| Mary 2 may be an option since it accommodates | | | | Benefit From Your Clients Satisfaction: Fuel 'word of |
| pets. Use it as a marketing tool and educate your | | | | mouth' advertising instead of taking referrals for |
| client on the 'fine print' of Cunard's pet rules and | | | | granted. Implement a proactive plan to stimulate the |
| regulations. 'Time' is a precious commodity for the | | | | maximum number of referrals. |
| luxury client and a good travel agent can save their | | | | * Ask for the referral through email marketing, direct |
| client hours of time. An Underused Marketing Tool: | | | | mail promotion or referral events |
| Most agents may identify affluence and | | | | * Recognize and reward the behavior of referring |
| demographics when marketing to clients. A third area | | | | with 'Thank you marketing'. Take time to say 'Thank |
| that is often overlooked is 'Psychographics'. The | | | | you' and send a token of your appreciation in the |
| luxury cruise client look for upscale perks, unique | | | | form of a simple gift. You will be amazed at how the |
| services, and regular upgrades. A private butler, | | | | art of appreciation can stimulate a steady flow of |
| personal concierge and complimentary limo service | | | | referral business. |
| (from the pier to the airport) are available with the | | | | Demonstrate your understanding of your value-driven |
| Norwegian Pearl. In addition to focusing on the perks | | | | clients by selling the memorable experience of a |
| and benefits offered during the luxury cruise | | | | luxury cruise vacation and catch the wave of the |
| vacation, offer direct benefits to your clients. For | | | | continuing exuberance of the luxury marketplace. |