| Digital marketing strategy is aptly the most sensible | | | | * Pull strategy: It includes creation of a web page, |
| choice in this era of digital excellence, the | | | | blog, forum, streaming audio or video, etc. in order to |
| ‘creative economy’ age. Now, when the | | | | attract customers searching for products |
| challenge of reaching out on a global scale in shortest | | | | * Push strategy: This includes direct deliverance of |
| possible time and cost constraints, digital marketing | | | | information into the hands of the prospective clients; |
| alone enables one to face it efficiently. The best | | | | the mode of sending information can be SMS, |
| thing about a digital marketing is that one | | | | Podcasts, phone calls, RSS feeds, etc. |
| doesn’t need to endure a campaign on pure | | | | The Pull and Push direct marketing strategies have |
| assumptions alone as it provides a clear idea about | | | | their own gains and losses. Now, ‘pull’ digital |
| how one’s marketing efforts are paying off in | | | | marketing allows flexible and unrestricted file size, no |
| real time. | | | | requirement for customers to opt in and low |
| How to design a digital marketing strategy? | | | | technology requirements for a company whereas |
| * Understand your strategic ambition and your | | | | ‘Push’ strategies are personalized, provide |
| brand’s positioning | | | | detailed options for customers and also result in |
| * Analyze your digital marketing situation (including | | | | actual sales. |
| the visitors’ behavior towards your website, | | | | A well designed and organized website with |
| email campaigning’s open rate, conversion rate | | | | attractive features, easy navigational aspects is also |
| of pay-per-click campaigns, etc.) | | | | a good way of attracting and engaging maximum |
| * Compare your investment levels with other market | | | | traffic within most business’ cost constraints. |
| leaders | | | | Search engines catch hold of such sites easily and |
| * Developing a digital marketing strategy based on | | | | make it easy for visitors to navigate. This is called |
| the above analysis. | | | | e-marketing, which is also one of the vital aspects of |
| Digital marketing is very often mistaken for Internet | | | | digital marketing strategy. Moreover, a perfect digital |
| marketing; however, the latter is merely a smaller | | | | marketing strategy is a blend of the Internet; mobile |
| part of the huge scale of digital marketing. Digital | | | | (cell phone) platforms, outdoor display boards and |
| marketing progresses through two strategies which | | | | portable digital music players to reach out to the |
| are as following | | | | maximum of a targeted audience. |