Sustainability and its Application to the New Zealand Tour Operator

Sustainability means many things to many differentestate is under the control of either the central
people but can be elegantly summarized as "meetinggovernment Department of Conservation, or regional
the needs of the present without compromising thecouncils. This centralized control makes it possible to
ability of future generations to meet their ownrationally manage the access to this estate, especially
needs".in the case of tour operators who use the estate for
Central to the concept of sustainability is the use ofeconomic activity. Through their concession process,
resources in such a way that the resources arethe Department of Conservation attempts to
preserved into the future. In the case of the Newmanage the loading and impacts on conservation
Zealand tour operator, some of the key resourceslands, thereby preserving the core values of this land.
that underpin the values of our tourism industry areMany aspects need to be addressed when evaluating
our wilderness experience, incredible natural scenerythe impacts of a human activity on the conservation
and generally uncrowded environment. And here liesestate. These may include such issues as noise
the inbuilt dilemma within the New Zealand tourismgeneration, over crowding, rubbish disposal,
industry. The very values and attributes that we relyrequirement for structures and facilities, and damage
on as a tour operator are at risk of compromise byto rare flora and fauna. In evaluating the effects of
the success of the very industry that relies on them.these things on the conservation value of an area,
Clearly, if this situation is unmanaged, the tourismyou must first be able to define the values you are
industry in it's current form will not be sustainable intrying to protect and preserve, only then is it possible
the medium term.to manage the human activity in such a way that the
How then, in a relatively free market, does theeffects are minimized and mitigated into the future.
industry address this aspect of sustainable operation?The process of obtaining a concession is long,
How is a balance achieved between the currentexpensive, and not without beaurocratic involvement,
economic needs of the tour operator, and thebut the process of balancing competing needs in an
preservation of the tourism resource for futureiconic landscape is complex and is critical for the truly
generations?sustainable operation of the New Zealand tourism
In New Zealand, a huge amount of the conservationindustry.