| I have been using the Google Adsense Program to | | | | about how to cover the expenses of running their |
| generate extra income online for some time now. I | | | | websites. With Google Adsense, these worries |
| have gained a lot of experience from using the | | | | became a thing of the past. All they have to do now |
| program. I feel it's become necessary to share the | | | | is write their content and add adsense to it and |
| pros and cons of the program with those that may | | | | make money. |
| be considering using it in this article. But first, I need | | | | 2. Google Adsense makes the internet better for the |
| to explain a bit what the program is. | | | | users. Webmasters can now concentrate on |
| What is Google Adsense? | | | | publishing quality content. Quality content makes the |
| Google Adsense is an affiliate marketing program. In | | | | internet better for the users. |
| Google Adsense, Google act as the intermediary | | | | 3. Once a webmaster creates quality content, it can |
| between the affiliates and the merchants. The | | | | generate income for years to come. All the |
| merchant, or the advertiser, would simply sign up | | | | webmaster has to do is update the content from |
| with Google and provide the latter with text ads | | | | time to time and the income will keep coming in. |
| pertaining to their products. These ads, which is | | | | 4. If a webmaster has the time, the webmaster can |
| actually a link to the advertiser's website, would then | | | | publish multiple websites. You can use one Google |
| appear on Google searches as well as on the | | | | Adsense account on multiple websites. You don't |
| websites owned by the affiliates, or by those | | | | have to go through the hassle of applying for |
| webmasters who have signed up with the Google | | | | another account with Google. |
| Adsense program. | | | | Below are the cons of the Google Adsense program: |
| In Google Adsense, all the webmaster has to do is | | | | 1. The Adsense account can be closed by Google at |
| place a code on his website and Google takes care | | | | any time. There are horror stories of webmasters |
| of the rest. The ads that Google would place on your | | | | waking up and seeing their account closed. They all |
| site would generally be relevant to the content of | | | | of a sudden lose their source of income. |
| your site. This would be advantageous both for you | | | | Usually, one of the reasons that makes Google close |
| and for the advertiser, as the visitors of your site | | | | an account is click fraud. The problem is that the click |
| would more or less be actually interested with the | | | | fraud my not be committed by the webmaster. |
| products being advertised. | | | | 2. The Google Adsense program does not provide |
| The Google Adsense program compensates the | | | | residual income. So, you can't continue to reap the |
| affiliate in a pay-per-click basis. The advertisers would | | | | reward of your hard work over and over as you do |
| pay Google a certain amount each time their ad on | | | | with residual income programs. |
| your site is clicked and Google would then forward | | | | 3. Most content websites depend on search engines |
| this amount to you through checks, although only | | | | for traffic. When the search engines shuffle their |
| after Google have deducted their share of the | | | | ranking algorithms, the traffic may drop. This drop will |
| amount. Google Adsense checks are usually delivered | | | | result in less traffic and income. |
| monthly if you earning reaches $100.00. Also, the | | | | 4. Creating content can be hard work. You'll need to |
| Google Adsense program provides webmasters with | | | | keep adding content to keep your website |
| a tracking tool that allows them to monitor the | | | | interesting. Without this, you visitors may dry up, |
| earnings they actually get from a certain ad. | | | | which will decrease your income. |
| Now that you understand what Google Adsense is, | | | | There you have it! You now know the pros and cons |
| here are the pros: | | | | of the Google Adsense program. It's up to you to |
| 1. They are great for webmasters creating content | | | | decide if you want to use it to earn extra income. |
| websites. It used to be these webmasters worried | | | | |