| I have been using the Google Adsense Program | | | | money. |
| to generate extra income online for some time | | | | |
| now. I have gained a lot of experience from | | | | 2. Google Adsense makes the internet better |
| using the program. I feel it's become | | | | for the users. Webmasters can now concentrate |
| necessary to share the pros and cons of the | | | | on publishing quality content. Quality |
| program with those that may be considering | | | | content makes the internet better for the |
| using it in this article. But first, I need | | | | users. |
| to explain a bit what the program is. | | | | |
| | | | 3. Once a webmaster creates quality content, |
| What is Google Adsense? | | | | it can generate income for years to come. All |
| | | | the webmaster has to do is update the content |
| Google Adsense is an affiliate marketing | | | | from time to time and the income will keep |
| program. In Google Adsense, Google act as the | | | | coming in. |
| intermediary between the affiliates and the | | | | |
| merchants. The merchant, or the advertiser, | | | | 4. If a webmaster has the time, the webmaster |
| would simply sign up with Google and provide | | | | can publish multiple websites. You can use |
| the latter with text ads pertaining to their | | | | one Google Adsense account on multiple |
| products. These ads, which is actually a link | | | | websites. You don't have to go through the |
| to the advertiser's website, would then | | | | hassle of applying for another account with |
| appear on Google searches as well as on the | | | | Google. |
| websites owned by the affiliates, or by those | | | | |
| webmasters who have signed up with the Google | | | | Below are the cons of the Google Adsense |
| Adsense program. | | | | program: |
| | | | |
| In Google Adsense, all the webmaster has to | | | | 1. The Adsense account can be closed by |
| do is place a code on his website and Google | | | | Google at any time. There are horror stories |
| takes care of the rest. The ads that Google | | | | of webmasters waking up and seeing their |
| would place on your site would generally be | | | | account closed. They all of a sudden lose |
| relevant to the content of your site. This | | | | their source of income. |
| would be advantageous both for you and for | | | | |
| the advertiser, as the visitors of your site | | | | Usually, one of the reasons that makes Google |
| would more or less be actually interested | | | | close an account is click fraud. The problem |
| with the products being advertised. | | | | is that the click fraud my not be committed |
| | | | by the webmaster. |
| The Google Adsense program compensates the | | | | |
| affiliate in a pay-per-click basis. The | | | | 2. The Google Adsense program does not |
| advertisers would pay Google a certain amount | | | | provide residual income. So, you can't |
| each time their ad on your site is clicked | | | | continue to reap the reward of your hard work |
| and Google would then forward this amount to | | | | over and over as you do with residual income |
| you through checks, although only after | | | | programs. |
| Google have deducted their share of the | | | | |
| amount. Google Adsense checks are usually | | | | 3. Most content websites depend on search |
| delivered monthly if you earning reaches | | | | engines for traffic. When the search engines |
| $100.00. Also, the Google Adsense program | | | | shuffle their ranking algorithms, the traffic |
| provides webmasters with a tracking tool that | | | | may drop. This drop will result in less |
| allows them to monitor the earnings they | | | | traffic and income. |
| actually get from a certain ad. | | | | |
| | | | 4. Creating content can be hard work. You'll |
| Now that you understand what Google Adsense | | | | need to keep adding content to keep your |
| is, here are the pros: | | | | website interesting. Without this, you |
| | | | visitors may dry up, which will decrease your |
| 1. They are great for webmasters creating | | | | income. |
| content websites. It used to be these | | | | |
| webmasters worried about how to cover the | | | | There you have it! You now know the pros and |
| expenses of running their websites. With | | | | cons of the Google Adsense program. It's up |
| Google Adsense, these worries became a thing | | | | to you to decide if you want to use it to |
| of the past. All they have to do now is write | | | | earn extra income. |
| their content and add adsense to it and make | | | | |